Hi, I’m Chloe Hardy, founder of Dupes & Co. I started this brand because I’ve always believed self-care shouldn’t come with an impossible price tag. From perfumes and body care to hair and skin essentials, my goal has always been simple: to create products that feel luxurious, without the luxury markup.

My journey has been a little unexpected, from growing up on the Gold Coast, to modelling for nationally recognised brands, to competing in Miss Universe Australia, I’ve seen first-hand how beauty and confidence can transform the way we carry ourselves. But what really stuck with me through it all is that confidence shouldn’t only be accessible to those who can afford high-end labels. That belief is at the heart of Dupes & Co.

What started as a small idea has now grown into a community-loved brand, reaching customers not just here in Australia but also across the USA. And while the growth has been incredible, what drives me most is creating products that empower you to feel confident, elevated, and unapologetically yourself.

For me, Dupes & Co. is more than just products, it’s about making everyday moments feel a little more special. Every scent, every formula, every detail is thoughtfully created so you can enjoy beauty that feels indulgent, while staying true to values of accessibility, quality, and authenticity.

Thank you for being part of this journey with me. I can’t wait to keep creating products that make you feel your best, every single day.

With love,